PROJECTS
Pantucci Gelato Artigianale
BRANDING • PACKAGING • BRAND ACTIVATION
PROJECTS
Pantucci Gelato
Artigianale
BRANDING • PACKAGING • BRAND ACTIVATION
Overview
The Pantucci Group decided to enter a new territory: the artisanal gelato market.
Not as a portfolio extension. But as a new strategic growth front.
Overview
The Pantucci Group decided to enter a new territory: the artisanal gelato market.
Not as a portfolio extension. But as a new strategic growth front.
The Challenge
To create a new category within the Pantucci universe without compromising the brand’s positioning.
Key challenges:
-
Integrating gelato as a new line within an established business
-
Educating the market about a new type of product
-
Generating demand before the official launch
-
Reducing investment risk at scale
-
Validating real market acceptance
The Challenge
The objective was to create a new category within the Pantucci ecosystem, unlocking growth without compromising the brand’s identity, positioning, or value.
Key challenges:
-
Integrating gelato as a new line within an established business
-
Educating the market about a new type of product
-
Generating demand before the official launch
-
Reducing investment risk at scale
-
Validating real market acceptance
Validation
Validation combined in-store experimentation with digital demand building.
Strategy implemented:
-
One week of activation in a Pantucci location
-
Product introduction to real customers
-
Introduction to the industry audience
-
Instagram Reels (local reach and engagement)
The Solution
We developed the project with a focus on integrating brand, experience and activation.
From there, we implemented:
-
Creation of the new brand
-
Definition of product experience and perception
-
Demand-driven activation strategy
-
Validation before scaling
The Solution
We developed the project with a focus on integrating brand, experience and activation.
From there, we implemented:
-
Creation of the new brand
-
Definition of product experience and perception
-
Demand-driven activation strategy
-
Validation before scaling
Validation
Validation combined in-store experimentation with digital demand building.
Strategy implemented:
-
One week of activation in a Pantucci location
-
Product introduction to real customers
-
Introduction to the industry audience
-
Instagram Reels (local reach and engagement)
Results
The new offering moved beyond concept and showed real market potential.
Results
The new offering moved beyond concept and showed real market potential.
+2k
Tastings conducted
+121k
Views (Reels)
+9%
Above-average engagement
+1.2k
Shares
Tastings conducted
+2k
Views (Reels)
+121k
Above-average engagement
+9%
Shares
+1.2k
Strategic Impact
The project gave the Pantucci Group the confidence to move forward with clarity and confidence.
More than immediate results, it created a structure that enables:
-
Reduced risk in expansion
-
Greater confidence in decision-making
-
A validated new revenue stream
-
Strengthened premium positioning
-
Portfolio expansion with strategic coherence
Strategic Impact
The project gave the Pantucci Group the confidence to move forward with clarity and confidence.
More than immediate results, it created a structure that enables:
-
Reduced risk in expansion
-
Greater confidence in decision-making
-
A validated new revenue stream
-
Strengthened premium positioning
-
Portfolio expansion with strategic coherence
Rafael Battisti
Grupo Pantucci
We have always looked for partners who see the business as a whole, rather than just delivering isolated projects.
With MYK, we were able to structure our brand, align our communication, and organize our actions with clear vision and direction.
MYK’s approach reflects exactly this mindset: close support, consistency, and results.
Rafael Battisti
Grupo Pantucci
We have always looked for partners who see the business as a whole, rather than just delivering isolated projects.
With MYK, we were able to structure our brand, align our communication, and organize our actions with clear vision and direction.
MYK’s approach reflects exactly this mindset: close support, consistency, and results.
