CASE STUDY
Pantucci Panificadora - Christmas
LANDING PAGE • DIGITAL STRATEGY • GRAPHIC DESIGN • PEFORMANCE
Results
The campaign turned purchase intent into revenue, with a digital operation designed to convert demand into sales.
CASE STUDY
Pantucci
Panificadora
Christmas
REBRANDING • DIGITAL STRATEGY • GRAPHIC DESIGN • PERFORMANCE
Results
The campaign turned purchase intent into revenue, with a digital operation designed to convert demand into sales.
8,875
Landing Page Visitors
4,045
Items sold
74x
ROAS
(return on ad spend)
Landing Page Visitors
8,875
Items sold
4,045
ROAS
(return on ad spend)
74x
Overview
Pantucci's Christmas and New Year campaign had one clear objective: turn one of the strongest periods of the year into a digital operation capable of generating sales more efficiently.
Demand was already high, but a significant share of sales still depended on fragmented channels, disconnected communication and a purchasing process without a clear digital direction.
The opportunity was to organise that demand and make the path from interest to purchase easier.
Strategic Impact
More than a seasonal campaign, the project created a structure designed to make better use of peak-demand periods and turn traffic into measurable revenue.
With the landing page, paid media and data working together, Pantucci gained greater control over the campaign and the ability to monitor, measure and optimise performance throughout the entire period.
The strategy helped turn a naturally strong season into a more organised, efficient and data-driven sales operation.
Overview
Pantucci's Christmas and New Year campaign had one clear objective: turn one of the strongest periods of the year into a digital operation capable of generating sales more efficiently.
Demand was already high, but a significant share of sales still depended on fragmented channels, disconnected communication and a purchasing process without a clear digital direction.
The opportunity was to organise that demand and make the path from interest to purchase easier.
Strategic Impact
More than a seasonal campaign, the project created a structure designed to make better use of peak-demand periods and turn traffic into measurable revenue.
With the landing page, paid media and data working together, Pantucci gained greater control over the campaign and the ability to monitor, measure and optimise performance throughout the entire period.
The strategy helped turn a naturally strong season into a more organised, efficient and data-driven sales operation.
The Challenge
Pantucci already had strong brand recognition and high demand during Christmas and New Year. The challenge was to organise that demand into a simpler, more efficient and measurable buying experience.
Key challenges identified:
-
Centralise orders in a single digital experience
-
Improve paid media efficiency
-
Attract qualified traffic during the seasonal period
-
Simplify the buying process and increase conversion
-
Measure behaviour and performance in real time
The Challenge
Pantucci already had strong brand recognition and high demand during Christmas and New Year. The challenge was to organise that demand into a simpler, more efficient and measurable buying experience.
Key challenges identified:
-
Centralise orders in a single digital experience
-
Improve paid media efficiency
-
Attract qualified traffic during the seasonal period
-
Simplify the buying process and increase conversion
-
Measure behaviour and performance in real time
Rafael Battisti
Grupo Pantucci
We have always looked for partners who see the business as a whole, rather than just delivering isolated projects.
With MYK, we were able to structure our brand, align our communication, and organize our actions with clear vision and direction.
MYK’s approach reflects exactly this mindset: close support, consistency, and results.
Rafael Battisti
Grupo Pantucci
We have always looked for partners who see the business as a whole, rather than just delivering isolated projects.
With MYK, we were able to structure our brand, align our communication, and organize our actions with clear vision and direction.
MYK’s approach reflects exactly this mindset: close support, consistency, and results.
The Solution
Before increasing media investment, we needed to create an experience capable of turning demand into purchases.
We structured the campaign around a dedicated landing page, integrated with an acquisition and tracking strategy. The objective was simple: reduce friction, capture qualified demand and continuously optimise the campaign based on real user behaviour.
From there, we implemented:
-
Conversion-focused landing page
-
Google Ads focused on purchase intent
-
Meta Ads for reach and consideration
-
Tracking and performance analysis
-
Continuous optimisation throughout the campaign
The Solution
Before increasing media investment, we needed to create an experience capable of turning demand into purchases.
We structured the campaign around a dedicated landing page, integrated with an acquisition and tracking strategy. The objective was simple: reduce friction, capture qualified demand and continuously optimise the campaign based on real user behaviour.
From there, we implemented:
-
Conversion-focused landing page
-
Google Ads focused on purchase intent
-
Meta Ads for reach and consideration
-
Tracking and performance analysis
-
Continuous optimisation throughout the campaign